Beyond Events and Interiors: Designing Experiences Around People
Introduction For a long time, spaces and corporate events were designed primarily around function, aesthetics and execution. An office needed to work efficiently, an event needed to run smoothly, and an interior needed to represent the brand. But a well-designed space or a perfectly executed event does not necessarily create a lasting impression. These days, […]
Why Material Selection Can Change the Perceived Value of a Brand
Introduction Two exhibition stalls can use similar colours, layouts and visual identities, yet create completely different impressions. One may feel premium and sophisticated, while the other may feel simple and ordinary. A major reason behind this difference is often the materials used to build and finish the stall. The choice of materials affects more than […]
How Brands Can Use Waiting Time to Engage Customers
Introduction What is your brand doing while the customer waits? Customers look, observe, consider, and generate opinions about the brand every time they are waiting. A longer wait at a retail counter, a few seconds before accessing an exhibition booth, or several minutes before a product demonstration are all possible. The wait may not have […]
