Branding Digital Xperiential
Image Courtesy: Architizer

Client: Tricity Ltd.

Industry: Real Estate Development

Exhibition: BANM’s Mega Property Exhibition.
Venue: CIDCO Exhibition Centre, Vashi, Navi Mumbai, India.
Stall Size: 136 Sq. Mtrs.

The Challenge:

Tricity Ltd. sought to create a design-driven real estate exhibition stall that would reflect their architectural expertise and strong corporate identity while commanding attention in a competitive luxury brand exhibition environment.

The Creative Solution:

Inspired by Tricity’s corporate emblem and the iconic Al Saif residence in Kuwait City, our real estate exhibition stall design centered around the architectural principle of cuneate – a sophisticated wedge-shaped form. Key design elements included:

  • Pediment-inspired structures extending the brand’s visual identity
  • Trilateral geometric patterns forming the core design language
  • Open-plan layout ensuring optimal visitor engagement and flow
  • Sculptural presence reflecting architectural elegance
  • Bespoke exhibition fabrication with premium materials
  • Strategic brand storytelling integrated throughout the space
tricity floor plan
tricity
tricity sketch layout
tricity sketch layout
tricity inspired reality

The Results:

The exhibition stall became a standout attraction, drawing visitors with its clean architectural lines and spatial sophistication. The client praised the design’s perfect alignment with their brand values, while the stall generated significant visitor engagement and business inquiries, establishing Tricity as a premium architectural brand in the competitive real estate market.

tricity inspired reality
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